{"title":"Bloom - Summer'26","description":"\u003c!---\u003cp\u003eIntroducing Bloom, Label Mogra's first Spring Summer collection - marking an evolution of our design and creative direction.\n\nThis season, we delve into the quintessential fabrics of summer—cottons and linens—to craft a collection that marries contemporary design with the spirit of summer dressing – comfort \u0026amp; breathability.\n\nBloom reflects an instinctively modern and contemporary direction, mirroring the evolving sartorial landscape across the Indian diaspora. As summer descends, we present a vibrant palette of pastel hues and innovative styles designed to resonate across diverse regions of the country. Each silhouette is thoughtfully conceived with inclusivity in mind, ensuring a perfect fit for every woman.\u003c\/p\u003e!-----\u003e\n\n\n\u003cdiv class=\"amaara_con\"\u003e\n\t\u003ch2\u003eBLOOM: A Sartorial Take On Summer Florals\n\n\n\t\u003c\/h2\u003e\n\n\t\u003cp\u003eLabel Mogra’s first ever Spring Summer collection BLOOM feels like a gentle breeze on hot summer days. Inspired\n\t\tby the laid-back summer days, this collection showcases a range of \u003cstrong\u003ekurta sets, co-ords\u003c\/strong\u003e, \u003ca href=\"https:\/\/www.labelmogra.in\/collections\/dresses\"\u003edresses\u003c\/a\u003e \u003cstrong\u003eand sarees\u003c\/strong\u003e made in\n\t\t\u003cstrong\u003ebreathable cottons and soft linens. \u003c\/strong\u003e\n\n\n\n\t\u003c\/p\u003e\n\t\u003cp\u003eThe silhouettes are \u003cstrong\u003elight, comfortable\u003c\/strong\u003e and designed to move with you. Elevate your everyday\n\t\tsummer wardrobe with these styles that are super easy to style and perfect for the long, warm days.\n\t\u003c\/p\u003e\n\n\t\u003cp\u003eBloom is bolder in direction but at the same time it carries a real sense of intention. It isn’t just a seasonal\n\t\tdrop but a statement about where Label Mogra is headed.\n\t\u003c\/p\u003e\n\n\n\n\t\u003cdiv class=\"amaara_moretext\" id=\"amaara_moreContent\"\u003e\n\t\t\u003cp\u003eThe one central idea behind the collection is just one simple thing: \u003cstrong\u003eflowers\u003c\/strong\u003e. They’re not\n\t\t\tused as background motifs or subtle nods, but as the full unapologetic hero of every piece.\n\t\t\u003c\/p\u003e\n\n\t\t\u003cp\u003e\u003cstrong\u003eFlorals in full bloom \u003c\/strong\u003e - joyful, alive and in movement.\n\t\t\u003c\/p\u003e\n\n\t\t\u003cul\u003e\n\t\t\t\u003cli\u003eLabel Mogra's first ever Spring Summer edit - a genuine milestone for the brand\u003c\/li\u003e\n\t\t\t\u003cli\u003eA more modern, contemporary design direction compared to previous seasons\u003c\/li\u003e\n\t\t\t\u003cli\u003eFlorals as the core design language, not just a detail\u003c\/li\u003e\n\t\t\t\u003cli\u003eBuilt around the idea of dressing for the Indian summer\u003c\/li\u003e\n\n\t\t\u003c\/ul\u003e\n\n\t\t\u003ch2\u003eCotton and Linen - Made For The Long Indian Summer Days\n\n\n\t\t\u003c\/h2\u003e\n\t\t\u003cp\u003eOne thing every brand needs to keep in mind while making \u003cstrong\u003esummer Indian outfits\u003c\/strong\u003e is that they\n\t\t\tneed to be made for the long summer days without making the wearer uncomfortable.\n\n\t\t\u003c\/p\u003e\n\t\t\u003cp\u003eLabel Mogra ensures comfortability as all their pieces are made in \u003cstrong\u003ebreathable cotton and soft\n\t\t\t\tlinens\u003c\/strong\u003e.\n\t\t\u003c\/p\u003e\n\n\t\t\u003cp\u003eThese fabrics move with you rather than against you. There is a reason why Indian women have trusted cotton\n\t\t\tfrom generations when it comes to summer clothing as it just works. The prints are beautifully placed\n\t\t\twithout being too heavy or saturated.\n\t\t\u003c\/p\u003e\n\n\t\t\u003cul\u003e\n\t\t\t\u003cli\u003e\n\u003cstrong\u003e100% natural fabrics\u003c\/strong\u003e - cotton and linen throughout the collection\u003c\/li\u003e\n\t\t\t\u003cli\u003eLight enough for humid days, structured enough to look intentional\u003c\/li\u003e\n\t\t\t\u003cli\u003eFabrics that move with you, not against you\u003c\/li\u003e\n\t\t\t\u003cli\u003ePrints sit vividly on these bases without bleeding or fading\u003c\/li\u003e\n\t\t\t\u003cli\u003e\n\u003cstrong\u003eEasy to wash\u003c\/strong\u003e, easy to care for - made for your everyday life\u003c\/li\u003e\n\n\t\t\u003c\/ul\u003e\n\n\t\t\u003ch2\u003eThe Prints - This Is Where Label Mogra Really Shows Up\n\t\t\u003c\/h2\u003e\n\n\t\t\u003cp\u003eIf you’ve been following Label Mogra for a while now, you already know that print is their forte. BLOOM\n\t\t\tdoesn’t just continue that, instead it takes it to the next level. Every print in this collection was\n\t\t\tdesigned around one concept: \u003cstrong\u003eflowers in bloom.\u003c\/strong\u003e They’re not just small spring buds here and\n\t\t\tthere but flowers in their full bloom, summertime glory phase.\n\t\t\u003c\/p\u003e\n\n\t\t\u003cp\u003eThe palette is a combination of \u003cstrong\u003esoft pastels\u003c\/strong\u003e - soft pinks, sage greens, lemon yellows, warm\n\t\t\tcreams - paired with \u003cstrong\u003ericher, slightly saturated tones\u003c\/strong\u003e for contrast. These are the kind of\n\t\t\tstyles you reach out on days when you don’t feel like thinking too much about what to wear. They showcase\n\t\t\tthe signature hand-painted Label Mogra original prints across various silhouettes.\n\t\t\u003c\/p\u003e\n\n\t\t\u003cul\u003e\n\t\t\t\u003cli\u003e\n\u003cstrong\u003eFloral motifs\u003c\/strong\u003e that feel modern, not vintage or overly traditional\u003c\/li\u003e\n\t\t\t\u003cli\u003ePastel-dominant palette with bolder accent pieces\u003c\/li\u003e\n\t\t\t\u003cli\u003eColours that work well across \u003cstrong\u003eall skin tones\u003c\/strong\u003e\n\u003c\/li\u003e\n\t\t\t\u003cli\u003eNo two prints in the collection feel like the same story told twice\u003c\/li\u003e\n\n\t\t\u003c\/ul\u003e\n\n\t\t\u003ch2\u003eWhat Is The Collection Actually Made Of?\n\t\t\u003c\/h2\u003e\n\n\t\t\u003cp\u003eBLOOM is by far the most varied and biggest collection created by Label Mogra. Whether you love living in\n\t\t\tyour \u003ca href=\"https:\/\/www.labelmogra.in\/collections\/kurta-sets\"\u003ekurta sets\u003c\/a\u003e or you’ve been looking for a\n\t\t\treason to try something new, you’ll surely find something here. \u003cstrong\u003eCo-ords\u003c\/strong\u003e are kind of the\n\t\t\thero pieces this season - those beautifully paired up two-piece sets that make getting dressed feel\n\t\t\teffortless.\n\t\t\u003c\/p\u003e\n\n\t\t\u003cp\u003e\u003cstrong\u003eDresses\u003c\/strong\u003e make their debut with Label Mogra this season and they’re the perfect mix of\n\t\t\trelaxed, flattering and completely wearable. \u003ca href=\"https:\/\/www.labelmogra.in\/collections\/sarees\"\u003eSarees\u003c\/a\u003e are back in lighter fabrics and\n\t\t\tprint-forward drapes, while kurta sets and \u003cstrong\u003ekaftans\u003c\/strong\u003e hold their ground as the pieces you’d\n\t\t\tturn to on hot summer days. As far as summer Indian outfits go, this collection pretty much covers all the\n\t\t\tdifferent kinds of styles.\n\t\t\u003c\/p\u003e\n\n\n\t\t\u003cul\u003e\n\t\t\t\u003cli\u003e\n\u003cstrong\u003eCo-ords -\u003c\/strong\u003e the easiest way to look put-together without trying too hard\u003c\/li\u003e\n\t\t\t\u003cli\u003e\n\u003cstrong\u003eDresses -\u003c\/strong\u003e a first for Label Mogra, and a very good one at that\u003c\/li\u003e\n\t\t\t\u003cli\u003e\n\u003cstrong\u003eKurta sets -\u003c\/strong\u003e fresh cuts, same comfort, new prints\u003c\/li\u003e\n\t\t\t\u003cli\u003e\n\u003cstrong\u003eSarees -\u003c\/strong\u003e lighter, breezier, print-forward drapes\u003c\/li\u003e\n\t\t\t\u003cli\u003e\n\u003cstrong\u003eKaftans -\u003c\/strong\u003e loose, luxurious and the ultimate summer silhouette\u003c\/li\u003e\n\n\t\t\u003c\/ul\u003e\n\n\t\t\u003ch2\u003eThe Small Details That Make a Big Difference\n\t\t\u003c\/h2\u003e\n\n\t\t\u003cp\u003eLabel Mogra is an expert at knowing when to stop - whether it is the \u003cstrong\u003ebeaded details\u003c\/strong\u003e or lace\n\t\t\ttrims, they’re always so thoughtfully placed. Similarly the handwork on the Bloom pieces is delicate on\n\t\t\tpurpose.\n\t\t\u003c\/p\u003e\n\n\t\t\u003cp\u003eA little at the hem, subtle \u003cstrong\u003elace inserts\u003c\/strong\u003e along the cuffs and small beaded detailing along\n\t\t\tthe neckline - remind you that someone thought about every little inch of the garment while making it for\n\t\t\tyou. It’s the kind of detail you notice when you look closely and that doesn’t fight for attention against\n\t\t\tthe print.\n\t\t\u003c\/p\u003e\n\n\t\t\u003cul\u003e\n\t\t\t\u003cli\u003eFine handwork that complements the print rather than competing with it\u003c\/li\u003e\n\t\t\t\u003cli\u003eDetailing at necklines, hemlines, and sleeve edges\u003c\/li\u003e\n\t\t\t\u003cli\u003eMeticulous finishing - each piece reviewed before it's shipped\u003c\/li\u003e\n\t\t\t\u003cli\u003eThe kind of craft that makes a mid-range price feel like much more\u003c\/li\u003e\n\n\t\t\u003c\/ul\u003e\n\n\t\t\u003ch2\u003eMade in India, for India\n\t\t\u003c\/h2\u003e\n\n\t\t\u003cp\u003eLabel Mogra doesn’t design for vague big audiences, instead they think out each and every woman who is going\n\t\t\tto be wearing their clothes. BLOOM is made for the Indian women who actually love to live their lives even\n\t\t\tduring the hot summer days. The fabrics handle the humidity while the silhouettes work across climates -\n\t\t\tfrom coastal heat to dry summers. The prints draw from a visual language that feels fresh but familiar at\n\t\t\tthe same time.\n\t\t\u003c\/p\u003e\n\n\t\t\u003cp\u003eThese are summer Indian outfits made for all your different kinds of summer soirees. Wear them to a\n\t\t\t\u003cstrong\u003efamily lunch\u003c\/strong\u003e, your \u003cstrong\u003elocal market\u003c\/strong\u003e, your friend’s \u003cstrong\u003ebirthday\n\t\t\t\tparty\u003c\/strong\u003e or for a \u003cstrong\u003elong drive\u003c\/strong\u003e out of the city. Label Mogra has created this\n\t\t\tcollection to ensure it travels with you everywhere you go - physically and in the sense of fitting into the\n\t\t\teveryday moments of your life.\n\t\t\u003c\/p\u003e\n\n\t\t\u003cul\u003e\n\t\t\t\u003cli\u003eDesigned specifically for Indian summer conditions - heat, humidity, long days\u003c\/li\u003e\n\t\t\t\u003cli\u003eVersatile across occasions - casual, festive, travel, everyday\u003c\/li\u003e\n\t\t\t\u003cli\u003eReflects the modern Indian woman's style sensibility - confident, contemporary, rooted\u003c\/li\u003e\n\t\t\t\u003cli\u003eShipping available pan-India across all major cities and regions\u003c\/li\u003e\n\n\t\t\u003c\/ul\u003e\n\n\t\t\u003ch2\u003eA Final Word on Bloom\n\u003c\/h2\u003e\n\n\u003cp\u003eWe spend so much of the Indian summer making peace with being uncomfortable - in the wrong outfit during the scorching heat, in clothes that weren't really made for this climate. BLOOM by Label Mogra is a push against the uncomfortability and a move into everyday wearability. \n\u003c\/p\u003e\n\n\u003cp\u003eThe cottons \u0026amp; linens breathe with you while the prints put a smile on your face. If you’re building your summer wardrobe or just looking for that one piece that captures the feel of summer - this collection is genuinely a good place to start. They are fits that don’t ask much from you other than just being yourself. \n\u003c\/p\u003e\n\t\t\n\t\t\u003ch2\u003eFAQs — Label Mogra Bloom Collection\n\n\t\t\u003c\/h2\u003e\n\n\n\t\t\u003ch3\u003e1.  What is the Bloom collection by Label Mogra?\n\n\t\t\u003c\/h3\u003e\n\n\t\t\u003cp\u003eBloom is Label Mogra's first Spring Summer collection. It features summer Indian outfits crafted in cotton and linen, including co-ords, dresses, kurta sets, sarees, and kaftans - all built around a floral print story in a pastel-led palette. \n\n\t\t\u003c\/p\u003e\n\n\t\t\u003ch3\u003e2.  What fabrics does the Bloom collection use?\n\n\t\t\u003c\/h3\u003e\n\n\t\t\u003cp\u003eThe entire Bloom collection is made in cotton and linen. Both fabrics were chosen specifically for their breathability and lightweight feel, making them well-suited to the Indian summer. They're also easy to maintain, which matters when you're actually going to wear these pieces regularly.\n\n\t\t\u003c\/p\u003e\n\n\t\t\u003ch3\u003e3.  What kinds of outfits are in the Bloom collection?\n\n\t\t\u003c\/h3\u003e\n\n\t\t\u003cp\u003eBloom includes co-ords, summer dresses (new to Label Mogra this season), kurta sets, sarees, and kaftans. It's the most varied range Label Mogra has put out so far - there's something for most occasions and most personal styles.\n\n\t\t\u003c\/p\u003e\n\n\t\t\u003ch3\u003e4.  Does Label Mogra's Bloom collection have inclusive sizing?\n\n\t\t\u003c\/h3\u003e\n\n\t\t\u003cp\u003eYes. Label Mogra designed the silhouettes in Bloom with different body types in mind from the beginning. The cuts are flattering across a range of sizes, and sizing guidance is available on each individual product page to help you find the right fit. \n\n\t\t\u003c\/p\u003e\n\n\t\t\u003ch3\u003e5.  Are the prints in Bloom original designs?\n\n\t\t\u003c\/h3\u003e\n\n\t\t\u003cp\u003eYes, all prints in the Bloom collection are original Label Mogra designs created specifically for this Spring Summer season. The floral motifs were developed in-house and won't be carried over into future collections.\n\n\t\t\u003c\/p\u003e\n\n\t\t\u003ch3\u003e6.  How do I take care of my Label Mogra summer outfits?\n\u003c\/h3\u003e\n\n\u003cp\u003eCotton and linen are both relatively easy to care for. A gentle cold-water wash - by hand or on a delicate machine cycle works well for most pieces. Avoid high heat when ironing to keep the prints looking sharp. Specific care instructions are listed on each garment's label.\n\u003c\/p\u003e\n\n\u003ch3\u003e7.  Where can I shop the Label Mogra Bloom collection?\n\u003c\/h3\u003e\n\n\u003cp\u003eThe full Bloom collection is available on the official Label Mogra website. Label Mogra ships across India and now has started worldwide shipping as well. So you can order your summer Indian outfits and have them delivered to your door within 5-7 business days. \n\u003c\/p\u003e\n\n\t\t\n\t\u003c\/div\u003e\n\n\n\t\u003ca class=\"amaara_moreless-button\" id=\"amaara_toggleButton\" href=\"#\"\u003eRead More\u003c\/a\u003e\n\n\n\u003c\/div\u003e\n\n\n\n\n\n\n\u003cstyle\u003e\n\t.popular_searches {\n\t\tmax-width: 100%;\n\t\twidth: 100%;\n\n\n\t}\n\n\tp.sec_waapp {\n\t\tmargin-top: 14px;\n\t}\n\n\n\t.popular_searches_head {\n\t\tfont-size: 22px;\n\t\tfont-weight: 600;\n\t\tmargin-bottom: 20px;\n\t\ttext-transform: capitalize;\n\t}\n\n\t.popular_searches p {\n\t\tmargin-bottom: 15px;\n\t\tline-height: 1.8;\n\t\tfont-size: 14px;\n\t\tcolor: #333;\n\t}\n\n\t.popular_searches span {\n\t\tfont-weight: 600;\n\t\tmargin-right: 8px;\n\t\tcolor: #000;\n\t}\n\n\t.popular_searches a {\n\t\ttext-decoration: none;\n\t\tcolor: #444;\n\t\ttransition: all 0.3s ease;\n\t}\n\n\n\t.popular_searches a+a {\n\t\tmargin-left: 5px;\n\t}\n\n\t\/* .popular_searches{\n    height: 200px;\n    overflow-y: auto;\n} *\/\n\t.amaara_con ul li,\n\t.amaara_con h2,\n\t.amaara_con h3,\n\t.amaara_con p {\n\t\tmargin: 5px 0px;\n\t}\n\n\t.amaara_con h2 {\n\t\tcolor: #212121;\n\t\tfont-size: 22px;\n\n\t\tfont-family: var(--FONT-STACK-HEADING);\n\t\tfont-style: var(--FONT-STYLE-HEADING);\n\t\tfont-weight: var(--FONT-WEIGHT-HEADING);\n\t\tmargin: 10px 0px;\n\t}\n\n\t.amaara_con h3 {\n\t\tfont-size: 17px;\n\t\tfont-family: var(--FONT-STACK-HEADING);\n\t\tfont-style: var(--FONT-STYLE-HEADING);\n\t\tfont-weight: var(--FONT-WEIGHT-HEADING);\n\t\tcolor: #212121;\n\t\tmargin: 10px 0px;\n\t}\n\n\t\/*.amaara_con a {\n\t\tcolor: #000000;\n\t\ttext-decoration: underline;\n\t\tfont-weight: 500;\n\t}*\/\n\n\t.amaara_con p {\n\t\tfont-family: var(--FONT-STACK-BODY);\n\t\tfont-weight: var(--FONT-WEIGHT-BODY);\n\t\tfont-style: var(--FONT-STYLE-BODY);\n\t\tline-height: 1.5625;\n\t\tfont-size: 14px !important;\n\n\t}\n\n\t.amaara_con ul li {\n\t\tlist-style: disc inside;\n\t\tfont-family: \"Century Gothic\", sans-serif;\n\t\tcolor: #686868;\n\t}\n\n\t.amaara_con ul li strong {\n\t\tfont-weight: 600;\n\t\tcolor: #505050;\n\t}\n\n\t.amaara_moretext {\n\t\tdisplay: none;\n\t\toverflow: hidden;\n\t\ttransition: all 0.3s ease;\n\t}\n\n\t.amaara_moreless-button {\n\t\tdisplay: inline-block;\n\t\tcolor: #4d4d4d;\n\t\tcursor: pointer;\n\t\ttext-decoration: none;\n\t\tfont-weight: 500;\n\t\ttext-decoration: underline;\n\t\tfont-size: 15px;\n\t\tfont-family: \"Century Gothic\", sans-serif;\n\t\tmargin-top: 10px;\n\t\tfont-weight: 700;\n\t}\n\u003c\/style\u003e\n\n\u003cscript\u003e\n\tdocument.getElementById('amaara_toggleButton').addEventListener('click', function (e) {\n\t\te.preventDefault();\n\t\tconst content = document.getElementById('amaara_moreContent');\n\t\tconst button = document.getElementById('amaara_toggleButton');\n\n\t\tif (content.style.display === \"none\" || content.style.display === \"\") {\n\t\t\tcontent.style.display = \"block\";\n\t\t\tbutton.textContent = \"Read less\";\n\t\t} else {\n\t\t\tcontent.style.display = \"none\";\n\t\t\tbutton.textContent = \"Read More\";\n\t\t}\n\t});\n\u003c\/script\u003e\n\n\n\u003cstyle\u003e\n\t.description_content {\n\t\tmargin: 0px 40px;\n\t}\n\n\t.popular_searches_head h2 {\n\t\tmargin-bottom: 18px;\n\t\t\/*font-family: \"Century Gothic\", sans-serif;*\/\n\t\tfont-size: 19px;\n\t\tfont-family: var(--FONT-STACK-HEADING) Epilogue, sans-serif;\n\t\tfont-weight: var(--FONT-WEIGHT-HEADING);\n\t\tfont-style: var(--FONT-STYLE-HEADING);\n\t}\n\n\n\n\t.amaara_con .amaara_moretext a {\n\t\tcolor: #000000 !important;\n\t\t\/*text-decoration: underline;*\/\n\t\tfont-weight: 500;\n\t}\n\n\n\n\n\n\n\t@media screen and (max-width: 767px) {\n\t\tsection#section-template--16888601411746__e861414a-9bde-43ad-a59b-3df2ce3010f9 {\n\t\t\tborder-top: 1px solid #cccccc;\n\t\t\tmargin-top: 30px;\n\t\t\tpadding-top: 50px;\n\t\t}\n\n\t\t.amaara_con p {\n\t\t\tmargin: 5px 0 !important;\n\t\t}\n\n\n\t\t.amaara_con h2 {\n\t\t\tmargin: 15px 0 5px 0 !important;\n\t\t}\n\n\n\t\t.amaara_con h3 {\n\t\t\tmargin: 15px 0 10px 0 !important;\n\t\t}\n\n\t\t.amaara_con h5 {\n\t\t\tmargin: 20px 0 0px 0 !important;\n\t\t}\n\n\t\t.amaara_con h4 {\n\t\t\tmargin: 15px 0 10px 0 !important;\n\t\t\tfont-size: 18px;\n\t\t\tmargin-top: 20px;\n\t\t\tmargin-bottom: 14px;\n\n\t\t}\n\t}\n\u003c\/style\u003e","products":[{"product_id":"patchwork-sleeveless-co-ord-m26-psc-1","title":"Patchwork Sleeveless Co-ord","description":"\u003cp\u003eA considered take on summer dressing, the Sleeveless Co-ord Set blends ease with a refined sensibility. \n\u003cbr\u003e\u003cbr\u003e\nThe relaxed top, defined by a clean V-neckline, pairs effortlessly with straight, easy-fit trousers for a silhouette that feels both polished and comfortable. Crafted in a breathable linen blend, it’s designed for long, sunlit days, while the multicoloured floral patchwork print with thoughtfully placed borders lends a playful yet directional edge. 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